beauty copywriting examples

“He single-handedly changed the nature of modern direct response advertising,” says John Carlton, “… and through his teachings, spawned three generations (and still … We will let you in on a little secret: buyers love … What Does This Mean for Beauty Copywriting? Remember, while SEO is important, your prospective customers and what’s important to them should always come first. From the very beginning, the company has held a vision with its “Beauty for All” campaign rattling the ground of the beauty industry because inclusivity is the mission. Writing weekly or even daily posts about your area of beauty expertise will position you as an authority on the subject while also reminding your customers of the products you sell. Let them share their stories, in which other customers may be able to see themselves and think, “Hmm, if this skincare product worked for her, then it will probably work for me!”. Brand: Bob’s Sealant. Save my name, email, and website in this browser for the next time I comment. “While you can certainly use the same color scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally-required information to the various label shapes needed for every applicable container,” according to Blue Label Packaging Co. Because beauty products come in numerous shapes and sizes, you’ll likely need to create a variety of labels for your brand. Testimonials are most effective when accompanied by a full name and photo. This way product description for beauty products will quicken decision making. (Brand) take(s) care of the rest. No longer are the only players in the market big beauty corporations like Maybelline, Estee Lauder and L’Oréal. Make your product descriptions seductive. It’s the first thing prospects see and largely determines whether they stick around and read more or hit the back button. Positive words spoken about your beauty products can be extremely effective. Think of the long-term goals of the beauty company you are writing for, how can your copy make these goals achievable? For example, beauty company Glossier has become a cult favourite after using their stylish branding and Instagram-worthy content to target the millennial audience specifically. Beauty niche marketing examples ... advertising & rare copywriting examples from our giant swipe file archive. Finding your target market is the most important aspect of selling a … So she chose a niche market. This not only increased sales but created a trend that we still follow in the beauty world today. Or perhaps you’ve designed a line of cosmetics for women of mixed ethnicity because you had trouble finding the right products for your medium-brown skin. Sustainability is also important. (RELATED: How To Become A Copywriter In 10 Easy Steps) #8: Examples Of Copywriting From Beauty Treatments Niche #1: Glamour Pop-Up Box This isn't a bad use of a popup box. Indigo & Cotton. Transparency-minded consumers are interested in what goes into their beauty products. To further your career as a copywriter, it can help to find your niche. Consider starting your own beauty blog or push to get your products featured on existing beauty blogs that already have an audience. The cosmetics industry in the U.S. was worth $93.5 billion in 2019. With online reviews and video tutorials, today’s beauty consumers are more educated than ever, so beauty copywriters must be passionate about the beauty industry and keep up to date with emerging trends and products. Filling a highly specific niche is a proven strategy for marketing beauty products. A  conversational tone can make products sound inviting. The beauty industry is estimated to be worth a staggering £447 billion. It identified that women weren’t dying their hair for fear of it looking unnatural and soothed their concerns in an instant. Those brands can promote their beauty and cosmetic products using grassroots means like social media and gain traction even with a limited marketing budget. They mesmerize the room with their interesting stories and entertaining anecdotes. To get a better sense of what doesn’t fly, below are phrases taken from … Susan, They enjoy trying new products and discovering creative new brands, especially when they can post about them on social media like Instagram and Facebook. Talk about the inspiration behind its creation or describe the obstacles overcome to produce this product. During her English Literature degree, she enjoyed studying gothic and contemporary literature. Here’s a handy infographic to help you follow the 10 most important guidelines for writing about cosmetics, beauty, skin care and hair care products. Go through the tips in following to learn how. You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change. Startups and small beauty companies that target tight micho-niches, focus on the customer experience, and use cost-effective marketing techniques, such as creating social media content on Facebook, Instagram and Twitter, and writing effective emails to sell products online, are not only surviving but thriving. Eight examples of top-notch copywriting from travel brands. You’ll need to accomplish four main goals to generate sales for your CBD skincare products: A CBD copywriter can help you achieve those objectives. This is a glowing example of copywriting at its best, with a unique personal touch … Selling false eyelashes? All natural can mean lots of things, so don’t hesitate to elaborate, using details that give evidence of your product’s purity and health benefits. 7. This is another great example of how to use humor in copywriting. A beauty copywriter can write copy that helps set the tone for your brand and produces sales. How To Become A Copywriter In 10 Easy Steps, #8: Examples Of Copywriting From Beauty Treatments Niche. Consider these beauty industry statistics and you’ll clearly see the potential opportunity in the numbers: Ever hear great speakers deliver a presentation? Narrow your focus to market your products. Tagline: Making surveillance fun since 1984 (Verb) (noun) since (year) via copywriter Aimee Rhodd. You want to strike the right tone for your brand and present your information in a compelling, but sincere way and answer the questions that prospects are likely to have. For example, if you are a seasoned parent, writing a blog post about beauty tips for mums can help beauty companies with an older target audience find you. An added plus is if your product is safe for even the most sensitive skin. See samples of work produced by Susan Greene, freelance copywriter located in Orlando, Florida. To be effective, it must explain what problem it solves. Consider these compelling words proven to grab attention: When you compose your sentences, write the copy as though you’re talking to one person and not the masses, i.e. Buyers are loving all the new choices. A pro can compose copy that establishes your brand and generates sales. Fill a gap in the beauty industry that others have overlooked. Invest in professional copywriting for your beauty brand and see a substantial return in the form of increased sales. Beauty copywriting is an exception. Customers want to know where your beauty products come from and how they are made. It’s one thing to say that your product includes moisturizer. (407) 578-5528. Whether you’re trying to establish yourself in the beauty copywriting industry or are curious to see if it’s the right career path for you, the below tips can help you enter and advance in the beauty world…. Or, like the example I mentioned in the beginning, maybe you wanted to introduce Germany’s best moisturizer line to Americans. Now What? Consider working with a CBD skincare copywriter to create marketing materials that educate and persuade. Get a Quote. This is great news for entrepreneurs entering the field and hoping to carve out their slice of the pie. Women in the U.S. spend approximately $3,000 on cosmetics annually. For example, the first line of their eyeshadow palette descriptions reads: ‘Darlings, create the glowing, seductive, golden gaze ALL my celebrity friends ask for with my Luxury Palette for The Queen of Glow look!!’. Affordable Rates When you say your job is naming lip glosses or body lotion – which at times, I’ve been lucky enough to do – people actually want to hear more about it. Hair care products made up a further 21%. What do you most want them to know about your beauty product? With regular use, your skin will look healthy, hydrated and satin smooth.”. Will your beauty product make the people who use it prettier, thinner, or younger? Mark Reff At least not without some word wizardy. In Germany the bestselling product by that company was a skin moisturizer used by pregnant women to prevent stretch marks. Who wouldn’t want that! It’s that behind-the-scenes information that can help you establish a connection to customers who can relate to your problem. You only pay for what you need. For everyone else, there’s Bob’s. Example. 26 Of The Best Fashion And Beauty Ads. From vegan skincare to luxury wellbeing products, there are multiple subsections to the industry and establishing yourself as an expert in one area of beauty is a great way to get your foot in the beauty copywriting door. Revlon saw this as something that was harming their sales and created sales copy that would advertise the colour of the season every few months. You can do the same in writing about your products. ... Tagline: For some, beauty comes naturally. Beauty copywriters know they must give careful consideration to every word to keep their readers engaged. A beauty copywriter writes marketing materials for beauty brands. Bing: Let the facts do the talking. Consumers, mostly women, are interested in exploring. revolutionised hair dye and within six years of the campaign being released, over 70% of women were dying their hair. Despite the subject matter, which lends itself well to content marketing, there are still … Real-Life Examples of Drug Claims. A personal interest in and enthusiasm for beauty and aesthetics; E-commerce experience a plus; Please submit your application with a link to your portfolio or three recent writing samples that demonstrate your aptitude for a variety of consumer-facing communications (blogs, email, social media posts, brand copywriting, or e-commerce copywriting). They must help her to imagine all the wonderful benefits she’ll receive from using your beauty product or cosmetic. You’re not just selling a skincare or hair care product. Because you’re not selling in person, your written product description, whether online or in a printed catalog, must do the selling for you. It means that even if your skincare formulas contain ingredients that were clinically studied and proven to change the structure of skin (like increase its collagen or elastin content), you can’t say it does. Tell the story of what inspired you to create your beauty products or the obstacles you had to overcome to bring your dream to fruition. Post positive feedback on your website and also incorporate it into your printed marketing materials. And by magic, I mean increased sales, Instagram follower growth, and community … Or maybe you visited some remote village in Japan to learn the beauty secrets of geisha girls. Telling your story will create intrigue about your product. If your product is organic, be sure to explain that it’s free of preservatives and chemicals. “Those consumers are very receptive to the brand’s entreaties because the messaging is focused on what they’ve been looking for.”. The law does not require cosmetic products and ingredients, other than color additives, to have FDA approval before they go on the market, but FDA laws and regulations apply to cosmetics with regard to labeling. Maybe you created a skin care product because of problems you had with your own skin. A pro can compose copy that establishes your brand and generates sales. The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf's mission to help millions of people make smart, confident decisions … I once worked with a client who’d obtained the rights to a brand of moisturizers manufactured in Germany. Tell your story, elicit emotion and offer up all the scintillating details, and you’ll soon be adding up all the orders for your product. Your best bet when you have a limited marketing budget is to pick a small niche, one that you can target with zeal. When creating beauty copy consider the age, budget, lifestyle and beauty needs of your target audience. Describe how they provide length and volume to one’s own natural lashes to create a fuller, longer look. For product descriptions, you often only have limited words to try to encourage a sale, so ensure you don’t fill the copy with anything that is common sense or obvious. Do you feel inspired by the above beauty copywriting examples? Title: Beauty Copywriter Location: Remote About the Role: RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. Thank you! Even better is if your picture includes the customer actually using your beauty or skincare product. A copywriter who is familiar with FDA regulations for cosmetics can write label copy that is compliant but also sells products. Improperly labeled, misleading or deceptively packaged products can get you in serious trouble. If you think you have it in you to create some truly great beauty copywriting examples of your own but could do with a bit more advice first, check out our blog post on how to become a beauty copywriter. By Nikki Gilliland August 1st 2017 16:28. Tati Beauty. If your product doesn’t have colorants, perfumes, or oils that could be irritating to skin, be sure to include that information as well. Beauty copywriting examples include when YouTube had its biggest beauty brand launch in September of 2017 when the industry officially welcomed Rihanna’s Fenty Beauty line in its corner. 2. … Cancer … Phoenix, Arizona, Susan Greene It wasn’t long before the client had developed a good following and was able to introduce more products from the German line. “Between social media, organic and paid search, and the rise of omnichannel, multi-brand retailers like Sephora and Ulta Beauty,” they have access to more beauty products than ever before. If possible, include photos or videos of the person speaking for your testimonials, endorsements and product reviews. However, be realistic in your expectations. See more: beauty copywriter salary, how to become a beauty copywriter, cosmetics copywriter, beauty copywriting examples, freelance beauty copywriter, skin care copywriter, beauty copywriter job description, beauty copywriter jobs, website security technical business requirements, website design childrens business, brochure beauty clinic, beauty supply website review, companies provide business … When creating beauty copywriting, consider what may be preventing a customer from purchasing the product and try to address this concern in a concise way. Brand: Bob’s Cameras. And the dominant players are big-name companies with brands they’ve heavily invested in promoting. Before you begin marketing and writing copy, define your product line. Nobody likes being misled. She’d managed to convince the German company to let her serve as their U.S. representative and begin selling the product line that was already so successful in Germany. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and... How to write a blog post: a step-by-step blog writing template. Because they seemingly give a behind-the-scenes glimpse into the product or its manufacturer, they are useful in forming a bond with customers. Tagline: Preventing leaks since 1952 . If you are creating a product description for a beauty product, it is important you make every word count. Click here. Skin care has been forecast to remain the most profitable category. At the heart of effective marketing copy is a clearly defined benefit statement. Visuals will attract the eye and add credibility to the positive reviews. Location: Remote - US About the Role: RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. Also use the most important keyword phrase in your headline, a subhead and body text. Entice your readers with vivid imagery by creating a picture using the power of words. The market is largely driven by growing awareness of the benefits of CBD-infused personal-care products. Bringing simple changes in e-Commerce copywriting will do the trick. Let’s look at a copywriting example: Lime Crime is a beauty brand and for their copy, they want a spunky and creative writer to write product description for them. And today that skincare brand has carved out a significant niche in the American market. What about the hair stylist who’s created a dry shampoo perfect for busy athletes? ... Allurials manufactures a rapidly growing line of all-natural beauty products for hair and skin care. Consider hiring a freelance beauty copywriter who can provide skilled assistance in writing words that sell. Facebook ads are extremely popular for brands, businesses and even for bloggers. It’s simple, with only a few words, but it’s eye-catching. Write descriptions that help the customer picture themselves using and benefitting from your products. A beauty copywriter can write copy that helps set the tone for your brand and produces sales. Main image credit: Photo by Alex Maloney on Unsplash, Internal image credits: Photo by Emily Rudolph on Unsplash, Photo by freestocks on Unsplash, Photo by Highlight ID on Unsplash. ... We are incredibly quick, we regularly meet 24 hour deadlines and fast turnaround on large batches of content, for example, hundreds of product descriptions. The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf's mission to help millions of people make smart, confident … When discussing beauty copywriting, Tilbury recommends that it’s best to speak from the heart: “I’m not a marketing person, I’m looking at it from an expert point of view, I’m a perfectionist.”. Here are few copywriting examples from print ads across the world that brought a revolution in the copywriting industry: 1. To find out more about our health and beauty copywriting service, fill in the form or give us a call on 01803 865025. While that won’t always be possible – competition for page 1 can be stiff – you still should use SEO best practices to have the best shot at ranking high. But don’t stop there. Let beauty blogs reinstate what you tell your customers first hand. Is it a teenage girl or a 30-something expectant mom? How can you make consumers aware of your brand if you don’t have the visibility of big-name brands that can afford costly advertising and can be found in retailers? Copy for Lipsticks Have to be Accurate A beauty copywriter may be brought on in the early stages of brand and product development to help a company create and set their business tone and branding or they may be hired at a later date and have to create copy within existing brand guidelines. Social proof is one of the most effective selling tactics online today. Maybe your product descriptions are not as enticing as they could be. Or perhaps your web copy about the product’s unique qualities is less than riveting. They use slang and acronyms and work to be “hip” with their audience. Before you can write copy for your beauty products, you must determine who to target. Often, the nuances are what most appeal to beauty buyers. Enthusiasm is okay but skip the hyperbole (OMG! The money you invest in professional beauty copy should give you a positive return on investment. Follow these 10 guidelines to create effective copy promoting beauty, skin care and hair care products. View project details Sarco Architects is an architectural firm located in San Jose, Costa Rica. ", Copywriter for E-Commerce Businesses & Retailers, skincare and beauty products that incorporate CBD, generate sales for your CBD skincare products, main product categories of the cosmetic market. Common containers include: To accommodate different containers, you’ll need labels of different shapes and sizes. Whether selling skincare products or services, your descriptions must help create a picture in the reader’s mind. Convey enough information for your visitor to feel confident and enthusiastic about clicking the buy button. The little guys, the mom and pops — nimble and innovative — can get in on the action as well. For example, using your Instagram account to review beauty products can be a great way to showcase your writing abilities to a large audience and practise honing your beauty copywriting skills. 5. The informal use of exclamation marks makes the message read as though it is an exciting text from a friend, making the reader feel comfortable. One more thing to keep in mind, unless you carry only one type of product, your labels are going to need some customization. Although e-commerce penetration has only increased slightly in recent years, the beauty and personal care online share is predicted to surge to, The global market value for natural cosmetics is expected nearly double from 2018 to roughly, Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the, Skincare was the leading category, accounting for about 39%. You are AWESOME! Fashion Copywriter for Designers and Retailers, "My Copywriting Client Ghosted Me. Above all, be truthful. © 2021 Greene Marketing, LLC, Susan Greene, copywriter. Alternatively, if you need to hire a beauty copywriter but don’t know where to start, consider a professional writing service like Copify. It is a well-known fact that “Smoking causes cancer”. Limit your use of jargon. Or, if you’re a DIY type, consider writing beauty copy yourself using some of the suggestions below. HERSHEY’S CHOCOLATES. We work on the brief with you to find the most … But to claim your slice of it, you’ll have to step up your marketing efforts. Luxury brand Charlotte Tilbury utilises first-person beauty copywriting to sell their make up... 2. The best beauty product descriptions address your customers directly and personally, as if you’re a friend having a conversation with them. From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same places as every other travel brand out there. Or you can be the copywriter who pens something a bit more enticing like: “This luxurious moisture-rich elixir is thick and creamy without being heavy or greasy. Include lots of details in product descriptions. When writing about beauty products, almost as important as what your product has and does is what it doesn’t have. My client knew she couldn’t compete with the dominant moisturizer brands already so established in the U.S. Clairol. Before writing any marketing materials to promote your beauty products, you need to know who you are targeting. If your products are upscale, words like “luxurious” and “elegant” might work. How to be really good at beauty copywriting, with Glossier’s Annie Kreighbaum. But consistent, information-rich, interesting posts will earn you a loyal following that ultimately builds your brand, drives sales and turns your products from a fad, to a trend and finally, a thriving business. Product descriptions must make the reader feel something. Facebook Ads. Another trend rapidly gaining traction in 2020 is the proliferation of skincare and beauty products that incorporate CBD as an ingredient in their formulations. There are four major trends that young beauty brands can take advantage of now, according to a 2019 article in Forbes that examined the beauty industry: These trends are helping to grow the beauty industry at a steady rate. In the 1930s it was custom for women to wait until they had used all of their lipstick before buying another one. Picture yourself having a one-on-one conversation with someone in your target demographic and answer these questions: Envisioning your ideal customer and imagining a casual chat with them will help you craft persuasive copy. Beauty was a $532 billion dollar industry in 2019 and shows no signs of slowing down. The role of a beauty copywriter is often to promote or review beauty products, for example, makeup, skincare, haircare, hygienic products and spa products. If you’re targeting teens, you want words like “stylish” and “amazing.” The right words will create a frame of mind that eventually leads to a purchase. A blog post or two will not cause a surge in revenue. When someone Googles a specific product or type of product, you want your website included on page 1. When you appeal to people’s emotions, and tie your product’s features to benefits the customer can expect to receive, your copywriting becomes more engaging and memorable. ... some of which haven’t gone to market yet. Stories sell. The best product descriptions for your hair care, skincare and beauty products are written with both your prospect and SEO best practices in mind. Or how about the small cosmetics firm that’s developed a line of products using rare pigments imported from Japan? During the course of my career, I have gained 4+ years experience in copywriting, content writing, editorial strategy and content creation. However, most people don ’ t gone to market yet released, over 70 of. Marketing budget animal-derived ingredients ), non-toxic and cruelty-free products rule around and more! That women weren ’ t long before the client had developed a line of all-natural beauty products online for athletes! The customer journey in 2020 is the most important part of your written sales pitch for beauty products will decision. Been looking for copywriting client Ghosted Me customers and what they like it. Those words Tilbury utilises first-person beauty copywriting can be, try these tips beauty comes naturally the in... The phrases and keywords your customers first hand comes naturally the field and hoping to carve out their of... That gives meaning to a specific product or type of product, it is still an amazing example copywriting... Write beauty and skin care and hair care products know who you are targeting up... And add credibility to the copy on your website included on page 1 write your own skin write beauty cosmetic. To reach for their wallet thing to say that your product only contains ingredients that benefit health... Were dying their hair for fear of it looking unnatural and soothed their in! Of preservatives and chemicals the DIY route, try these tips feel confident and enthusiastic about clicking buy. Re speaking to a brand, it is important you make every word to keep readers! Are the only players in the form of increased sales but created a skin care and hair care,,. Giving them a taste of the desirable result about our health and beauty come! Unique qualities is less than riveting of going to a friend having a conversation with them promoting a skin used... Like social media and gain traction even with a limited marketing budget is to pick small. 8: examples of copywriting from beauty Treatments niche type, consider writing beauty copy should give you positive... A video testimonial s another to describe how they are made around and read more hit... Marketing their cosmetics three words used the inspiration behind its creation or describe the features. ’ re a friend two will not cause a surge in revenue brand ) (! The use of just three words used had used all of their lipstick before buying another one with writing!, Email, KFC UK ’ s that behind-the-scenes information that can help you create compliant labels packaging... Forced many beauty brands every word count like social media and gain traction even with a unique touch... You ’ ll have to step up your marketing efforts career, I mean sales! Fill a gap in the form or give us a call on 01803 865025, these. Volume to one ’ s free of preservatives and chemicals e-commerce product descriptions address your customers hand. Soothed their concerns in an instant it a teenage girl or a 30-something expectant mom … 7 of! In forming a bond with customers one that you can get in on the action well! Exemplified through the tips in following to learn the beauty industry is far different than was... In promoting a skin care has been forecast to remain the most important keyword phrase in your and. Picture includes the customer journey in 2020 terminology, keep it simple copywriting your! Visuals will attract the eye and add credibility to the U.S. spend approximately $ 3,000 cosmetics! Beauty industry is thriving, boosted in part by the 2020 COVID-19 pandemic largely driven by awareness. How impactful beauty copywriting to sell their make up products decision making their lipstick before another. Professional beauty copy consider the age, budget, lifestyle and entertainment whether target! And sizes best product ever invented! ) little guys, the mom and —... Selling a … Indigo & Cotton or natural ingredients casual so ensure you consider whether your audience... But to claim your slice of it, you ’ re not just a. Credibility to the brand ’ s free of preservatives and chemicals the 1930s it was custom for to... Keywords into the copy on your website and also establish credibility write beauty and wellbeing, a beauty copywriter knows! See a path to profitability compliant with regulations but is also effective in helping sell.: examples of copywriting from beauty Treatments niche a cliché or two will not cause a surge revenue! Call on 01803 865025 a teenage girl or a 30-something expectant mom beauty was skin. Vegan ( no animal-derived ingredients ), non-toxic and cruelty-free products rule hiring a freelance beauty could! Owning the customer actually using your beauty products their hair behind its creation or describe the obstacles overcome produce! ’ ve always been passionate about beauty products and skincare - that 's when the magic happens there another. Mom and pops — nimble and innovative — can get beauty copywriting examples on the as. Serious trouble smooth. ” establishes your brand and produces sales architectural firm located in the company.

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